In 2012, as part of the initiative to better align and strengthen branding across the Texas A&M University System, the agencies of Texas A&M AgriLife were renamed and rebranded to include “A&M” in the names. This included the agency now known as Texas A&M AgriLife Extension. Earlier iterations of the Extension logo/brand should not be used.
Extension and 4-H logos
If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds. Always use the right logo for print or web to maintain highest quality. The same is true for using the 4-H logo but instead of the maroon/gray it will be the 4-H green. Download a ZIP file of AgriLife Extension logos (includes 4-H)
Health Program Logos
These logos are for specific programs and are available in horizontal and stacked versions. If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds. Always use the right logo for print or web to maintain highest quality.
These program logos also have an option that includes “Texas A&M AgriLife Extension” under the program name. For all AgriLife Extension-based publications and materials, the program logo (without Extension tag) and the Extension logo should be used.
- Dinner Tonight
- Walk Across Texas!
- Step Up Scale Down
- Master Wellness
- Do Well Be Well
- Better Living for Texans
- Family Mealtime
- Path to the Plate
- Health Talk Express
- Family & Community Health
Other approved programs with logos include the VG Young Institute of County Government and Texas Agricultural Lifetime Leadership (TALL). Please contact them if you have need of their specific program logo. For other program logos or questions about the above, contact John Chivvis in AgriLife Communications at firstname.lastname@example.org or (979) 845-2601.
The official colors for Texas A&M AgriLife Extension are Aggie Maroon and Cool Gray 11. AgriLife Extension also has a secondary color (PMS 302) that is used for accent purposes or to differentiate among Texas A&M AgriLife agencies.
Additional approved colors follow Texas A&M University’s new brand color guidelines. Those colors can be found on the Texas A&M Brand Guide site. Guidelines for the use of the 4-H logo and green (PMS 347) can be found in their user documentation.
When do I use the “Research | Extension” logo?
The “R|E” logo is reserved for use where the research and extension efforts are shared and/or combined. Typically, this will be used by the regional research and extension centers, or in places where there is just no space to co-brand both agencies. It is not the primary mark when both agencies are listed. For spaces/places where both agencies are hosting, participating or represented, every effort should be made to use both the AgriLife Extension and AgriLife Research marks, as they are two separate agencies.
How do I co-brand a program with the Extension logo?
On collateral pieces, every effort should be made to include not only the program logo but the Extension logo as well. Part of building an effective brand is to strengthen it by showing its connections to its programming. For many one-pagers, brochures and print materials, it is sufficient to put the program logo in a place of prominence (at the top, on the front, etc.) and the Extension mark opposite. This can be at the bottom of the front page, or on the back near the contact information. For letterhead or single sheets, then the program mark can be placed at the top left and the Extension mark at the top right or bottom right.
In any case, both logos should appear to help the reader/viewer make the connection that Extension is part of/”owns” that program. For questions on co-branding your program, contact Lara Burhenn, Communications and Marketing Manager for AgriLife Extension at 979.458.8498 or Lara.Burhenn@ag.tamu.edu.
When do I use the Healthy Program logos with the “Texas A&M AgriLife Extension” tag?
These logos should always be co-branded with the AgriLife Extension mark. However, there is an option of the logo that includes a bar underneath with “Texas A&M AgriLife Extension” and this is to be used for programming that will be licensed/used with permission by third parties or as part of a partnership. For all AgriLife Extension-based publications and materials, the program logo (without Extension tag) and the Extension logo should be used.
How do I get a logo/mark for my program?
AgriLife Extension is currently developing a plan on how best to brand/market programs. In some cases, the best option for a program is to use the main AgriLife Extension logo, or to use an established mark that the new program might fall under.
That being the case, all requests or considerations for a logo/mark for your program must be approved first by Lara Burhenn, Marketing Manager for AgriLife Extension, before being developed and implemented. Lara can be reached at 979.458.8498 or Lara.Burhenn@ag.tamu.edu.