A logo is the face and signature of our brand. It unites us as a single identity and connects the world to our brand as the face of any form of communication. The more consistent a logo is, the more likely it will be remembered.
If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds. Always use the right logo for print or web to maintain highest quality.
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and Pantone Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Pantone Cool Gray 11
RGB 113, 112, 116
CMYK 0, 2, 0, 68
RGB 2, 35, 59
CMYK 100, 63, 16, 78
RGB 0, 84, 128
CMYK 100, 25, 0, 50
RGB 40, 80, 50
CMYK 81, 43, 86, 43
RGB 93, 151, 50
CMYK 56, 0, 100, 27
RGB 163, 178, 164
CMYK 38, 21, 36, 0
RGB 180, 210, 52
CMYK 28, 0, 100, 0
Use the exact logo design you’ve downloaded. Please do not:
- Distort, modify or remove elements from the official logo
- Create your own logo, use incorrect colors or add elements to the official logos.
- Separate, reposition or delete parts of the logo
- Rotate the logo
- Use colors other than those approved
- Stretch or distort the proportions of a logo
Proportions and Size
The logo must be highlighted in comparison to other graphic elements.
When a logo must be resized, be careful to make sure that the proportions are maintained—this can often be accomplished by holding down the Shift key as you drag a corner of the image box.
When used in printed materials, the logo must be no smaller than 0.75 inches tall.
Clear space is necessary to provide breathing room around the logo. Leave a clear space around the top, bottom, left and right of the logo that is at least .25″.
Understanding File Types
Best uses: with a professional design program such as InDesign; when sending a logo to a designer or a print vendor — especially vendors using the logo on items such as t-shirts
Pro: transparent and scalable, it can be printed as large as you need
Con: larger file sizes
Best uses: web/digital
Pro: transparent background
Con: larger file size than .jpg in some cases; image will become pixelated if enlarged
Best uses: websites and printed materials
Pro: relatively small file size helps web pages load faster
Con: white background; image will become pixelated if enlarged
When do I use the “Research | Extension” logo?
The “R|E” logo is reserved for use where the research and extension efforts are shared and/or combined. Typically, this will be used by the regional research and extension centers, or in places where there is just no space to co-brand both agencies. It is not the primary mark when both agencies are listed. For spaces/places where both agencies are hosting, participating or represented, every effort should be made to use both the AgriLife Extension and AgriLife Research marks, as they are two separate agencies.
How do I get a logo/mark for my center, lab, office, department?
While balancing the need for a center, lab, office or department to establish an identity, there are a number of concerns and questions to answer before developing logos or marks. This can range from whether or not the entity is part of the university (and subject to their branding rules) to what the benefits or impacts are for using a separate brand.
That being the case, all requests or considerations for a logo/mark for your program must be approved first by AgriLife Research administration. Please contact John Chivvis at firstname.lastname@example.org or (979) 845-2601 for more information or to discuss your need/request.
How do I co-brand with the university?
The university has specific guidelines for branding and using the university’s mark. For applications where the co-branding purpose ties AgriLife Research to the College of Agriculture and Life Sciences (AgriLife focused), use the college lockup with “Texas A&M University.” For applications where the co-branding purpose ties AgriLife Research and the university together (external focused) use the Texas A&M University mark. In either case, both marks need to be equally sized and similarly/symmetrically placed (don’t make one smaller or larger than the other and do not put one on the front and one on the back).
For co-branding that deals with ordering stationery (business cards, letterhead, etc.), use the university’s ordering system. Order stationery items online through Print Acquisition in the Department of Strategic Sourcing & Purchasing Services. If you have questions about stationery items, please contact Print Acquisition directly at (979) 845-4570.