Texas A&M AgriLife is an umbrella for the entirety of the teaching, research, extension and service efforts within agriculture. This includes the College of Agriculture & Life Sciences, the 4 agencies (Extension, Research, TVMDL and TFS) and the Vice Chancellor’s office. Most of the time, branding Texas A&M AgriLife is used by the VC’s office to show the breadth of our reach as well as the interconnectedness and synergy between these entities.
Texas A&M AgriLife as a brand or mark will also be used by the administrative and shared service groups (such as administrative services, HR, IT and Communications) when preparing materials for the whole of AgriLife.
For most folks, use of this logo is confined/restricted to the Vice Chancellor’s Office. If you need to use this logo, please contact John Chivvis in AgriLife Communications at firstname.lastname@example.org or (979) 845-2601 to make sure it will used correctly.
If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds. Always use the right logo for print or web to maintain highest quality. Download a ZIP file of AgriLife logos (Print and Web formats)
The official colors for Texas A&M AgriLife are Aggie Maroon and Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the other when collateral is mixed/shared across agencies.
Additional approved colors follow Texas A&M University’s brand color guidelines. Those colors can be found on the Texas A&M Brand Guide site.
Can I use the AgriLife logo if I’m joint appointed?
No. The AgriLife logo should only be used to represent Texas A&M AgriLife as a whole or the Vice Chancellor’s office. For joint appointments, you will want to co-brand your material with both of your affiliations. For business cards where you need both college and Research/Extension, these can be ordered through Texas A&M University’s Print Acquisition site. For letterhead or other materials, anchoring each logo at the top of the page on either side or stacking them together would work as well. For non-college combinations or special cases, please contact John Chivvis in AgriLife Communications at email@example.com or (979) 845-2601.
Can the AgriLife logo be used to represent both agencies together?
Again, we tend to use the AgriLife logo when it is representing all of the agencies and college. So if you have an event with representation from 2 agencies (or agency plus college), then use of each agency logo (or the college) would be appropriate. This reminds people of the separate agencies involved. In cases where the branded item is reflecting a joint Research/Extension center, the combined “Research|Extension” logo is acceptable.
What do I do with the old logo?
First, do not use any old or previous version of the logo on any new collateral, flyer, or branded item. Any use of older logos takes away from our building, growing and extending the new brand. Except for places where it is cost ineffective (such as replacing agency decals on vehicles) signage, collateral and communication pieces should reflect the correct Texas A&M AgriLife logo. Use of materials with any old logos should be discontinued and recycled.