For the College of Agriculture & Life Sciences, branding, logos/marks and color decisions are all made by the Texas A&M University and their Division of Marketing & Communications.
The most important parts to this “unit identity” are the block “TAM” and the “Texas A&M University”. These are the connectors back to the university and help maintain/reinforce the overall brand.
College of Agriculture & Life Sciences marks
The College marks are provided in a number of colors and formats. They also appear in both “stacked” and horizontal formats; the decision to use the stacked or horizontal version should depend on where the mark will be placed and the amount of space allotted/needed. If the mark will be a focal point, then the stacked mark would be better. If the mark is going into a header or the top of a page, then the horizontal one would be better.
There are also departmental identities for use. The links below provide compressed Zip files of marks in a wide variety of formats, colors and orientations (stacked and horizontal).
If you are printing in black and white, use the black-and-white version of the logo (“on white background”). A “white” or “reversed” version of the identity and a maroon/white version are also available for printing on dark and medium-tone backgrounds. The one-color maroon version should only be used when two color is not an option or is cost prohibitive and should not be used for digital application. Always use the right logo for print or web to maintain highest quality.
Texas A&M University primary mark
The Division of Marketing & Communications provides a full suite of approved marks for use on the Texas A&M Brand Guide site.
The official colors for Texas A&M College of Agriculture and Life Sciences are Aggie Maroon and Cool Gray 11. Additional approved colors follow Texas A&M University’s brand color guidelines. Those colors can be found on the Texas A&M Brand Guide site.
As part of the university’s branding initiative, designed pieces should take advantage of the approved and recommended fonts. Samples of the fonts plus where to order can be found on the Texas A&M Brand Guide site.
When do I use the university, college and/or departmental lock up??
Use the university mark (and then use brand fonts to represent your specific entity) for:
- creating a formal visual connection to the university
- co-branding with other departments across the university, or
- when the designed piece will stand on its own at the university/external level.
- “Official” stationery (business cards, letterhead, etc.)
Use the College mark (and then use brand fonts to represent your entity) for:
- collateral to be used by other parts of the College (advisers, Dean’s Office) or university (admissions, etc.)
- projects where a connection to the college is needed/wanted.
Use the Departmental mark for:
- departmental banners, flyers and informational pieces.
- pieces (clothing, nametags) where identification with the department is needed.
- pieces that will be part of a multi-departmental marketing/information effort.
- internal marketing pieces.
How do I get a logo/mark for my center, lab, office, department?
To maintain and enhance brand strength of the overall Texas A&M University brand, secondary program, department or lab marks/logos are being phased out as they are no longer accepted by the university. Use of the appropriate departmental or college identity is encouraged. In some cases, new versions of a “unit identity” (for a program or lab but similar to the college and the departmental lockups) can be created to support the endeavor, but they all still follow Texas A&M branding conventions.
That being the case, all requests or considerations for a logo/mark for your program must be approved by college administration and then by the Texas A&M’s Division of Marketing & Communications. Please contact John Chivvis at firstname.lastname@example.org or (979) 845-2601 for more information or to discuss your need/request.
How do I co-brand for joint appointments (and where do I order stationery)?
The university has specific guidelines for branding and using the university’s primary mark. For applications where the co-branding purpose ties your affiliation (agency, college) to the College of Agriculture & Life Sciences (AgriLife focused), then use the college identity with “Texas A&M University”. For applications where the co-branding purpose ties your agency appointment and the university together use the Texas A&M University primary mark. In either case, both marks need to be equally sized and similarly/symmetrically placed (don’t make one smaller or larger than the other and do not put one on the front and one on the back.
For co-branding that deals with ordering stationery (business cards, letterhead, etc.) you will need to use the university’s ordering system. Stationery items can be ordered online through Print Acquisition in the Department of Strategic Sourcing & Purchasing Services. If you have questions about stationery items, please contact Print Acquisition directly at (979) 845-4570.